01
Subscription bundles
Test whether a clearly differentiated regional package gives a specific audience a reason to subscribe.
OTT bundle planning for live channels
How to choose an OTT bundling model for live TV
Compare subscription, ad-supported, transactional and hybrid offers, then map the live-channel package to audience needs, rights and operational constraints. RestreamNow helps plan channel categories and delivery requirements for the proposed model.
Match the channel lineup to the revenue model
A bundle is a packaging and access decision, not just a channel list. Decide who can watch, what differentiates the offer and what billing or advertising operations your team can support.
02
FAST and AVOD lineups
For free, ad-supported live TV, confirm ad inventory, scheduling, metadata and the reporting your ad stack requires.
03
Hybrid offers
Separate free access and paid entitlements only when rights, identity, billing and customer support can handle the split.
How we work
How monetization planning works
We start with the business model, then shape the channel package around what that model needs to perform.
Market fitDefine the region, audience type, price expectation and competing services.
Model choiceDecide whether the first launch is subscription, free with ads, FAST or hybrid.
Package designSelect categories and channel depth that fit the chosen revenue model.
Launch reviewCheck whether the first package is strong enough for sales, retention and support.
Channel strategy by monetization model
The same channel categories can serve different offers, but rights, regional availability and package design determine what can actually be launched.
Model
Typical access pattern
Validate before launch
SVOD
Recurring payment for access to a defined catalog or tier.
Audience willingness to pay, content rights, renewal/cancellation flow, billing and support ownership.
AVOD
Free viewing supported by advertising; the offer may combine live and on-demand video.
Ad insertion and reporting, inventory assumptions, consent/privacy requirements, rights and fallback behavior.
FAST
Free, scheduled linear channels, generally supported by advertising.
Channel schedules, EPG metadata, ad-break handling, device discovery and the team's operational responsibilities.
TVOD
A one-time transaction for a defined event, program or access window.
Transaction and refund rules, rights window, payment handling and customer-support process.
Hybrid / partner bundle
A combination of free, paid, transactional or partner-funded access.
Identity and entitlement mapping, package boundaries, billing or revenue-share terms, and who handles support.
Model the bundle before rollout
Use your own rights, audience and cost assumptions. A channel count or industry average is not a business case.
Contribution framework
For a defined period, estimate subscription revenue plus advertising and one-time purchases, then subtract the variable costs relevant to the offer.
Contribution before fixed costs = subscription revenue + net ad revenue + transactions − content rights − delivery − payment/ad technology − support.
For an ad-supported surface, one planning input is served impressions × fill rate × net CPM ÷ 1,000. Use measured values where available; otherwise show a low/base/high assumption range and label it as a scenario, not a forecast.
1. Define audienceRegion, audience segment, devices and viewing context.
2. Confirm rightsTerritory, platform, package, advertising and time-window permissions.
3. Map accessFree, paid, transactional or partner entitlements and the related billing/support path.
4. Pilot and reviewMeasure paid conversion, viewing, ad delivery and variable costs against a baseline before widening the offer.
FAST generally describes scheduled linear channels offered free with advertising; AVOD is broader and can include on-demand as well as live ad-supported video. For delivery and catalog handoff, see OTT stream integration or the OTT platform integration checklist.
Related RestreamNow services
Most launches need more than one piece. These pages explain the connected parts without mixing them together.
Sales request
Tell us how you plan to earn from live TV
Send the audience region, monetization model, target categories and launch date. We will suggest the most practical channel direction for the first release.
What does OTT bundling mean?
It is how a service groups channels or video access into a clear offer, such as a subscription tier, free ad-supported lineup, event purchase or partner bundle. Rights and platform entitlements define what can be included.
How should I choose a live OTT bundle model?
Start with the audience and region, verify content and distribution rights, estimate billing, advertising and delivery costs with your own data, and pilot the offer. There is no universal model or guaranteed return.
Are FAST and AVOD the same?
No. FAST generally means scheduled linear channels offered free with advertising. AVOD is broader and can include on-demand and live surfaces; implementation and rights differ.
Can one channel package support free and paid tiers?
Sometimes, but confirm license terms for territory, platform, advertising and access tier, then ensure identity, entitlements, billing and support can enforce the split.
What details should I provide for a channel proposal?
Share target region, audience, intended model, preferred categories, expected concurrent connections, launch timing and integration constraints. Do not send viewer personal data or account credentials.